|Amman (Jordan), 13 June 2022 – The Amman International Film Festival – Awal Film (AIFF), Jordan’s first international film festival that highlights local, regional, and international début movies, is revealing the theme for its 3rd Edition, taking place between 20 and 27 July 2022.|
The AIFF chose “First Film, First Love” as its artistic theme for this edition. Being one of the few international festivals in the world and the only one in the Arab world to focus entirely on firsts in film, this year’s artwork carries the Festival’s vision and its love for first-time achievements.The theme conveys a message of freshness and renewal, following the constraints of the global pandemic. The artwork – conceived and designed by Mohammed Abd El-Hadi, the Festival’s Art Director – happily reflects the restored connection and proximity amongst people, while linking first achievements in filmmaking to falling in love again.
The Festival Director and Co-Founder Nada Doumani, said: “The Festival has gained recognition in the film industry and audiences alike in its relatively short history. We are looking forward for an upcoming edition filled with new possibilities and exciting opportunities.” She added: “We strongly believe in the power of cinema, in its values of diversity, inclusion and free expression; as well as in its capacity to open-up viewers to new worlds. Our focus remains on Arab cinema and the immense talents it has in the Maghreb, Levant, Gulf and the Horn of Africa. We hope we can contribute to support these voices and emerging filmmakers.”
The Festival will utilise its previous venues, with screenings taking place in three of the most popular districts of Amman as a manifestation of the AIFF’s mission of serving the general audience. The venues include TAJ Cinemas in Abdoun, the open-air theatre at The Royal Film Commission (RFC) in Jabal Amman and the state-of-the-art Drive-in Cinema in The Abdali District built especially by the Festival every year. Tickets will continue to be priced at highly affordable rates to be as accessible as possible. In parallel, the Festival will run the Amman Film Industry Days, including a Market component for the first time.
The dedicated team of the Festival includes Areeb Zuaiter, who heads the Festival’s Screening program, while the Industry Section falls in the hands of Bassam Alasad, both of them returning for the second year. The Board of the AIFF is headed by Princess Rym Ali and includes Raja Gargour, Omar Masri, Nadia Sukhtian and Kinan Jaradat.
For the full resolution images, click here.
|Partners of the AIFF: Jordan Tourism Board; Royal Film Commission – Jordan; Abdali Investment and Development; Zain Jordan; Royal Jordanian; Qatar Foundation; Ghiath & Nadia Sukhtian Foundation; Edgo Management Group; Greater Amman Municipality; Jordan Kuwait Bank and Arab Potash Company.|
For further information about the Amman International Film Festival – Awal Film (AIFF), including all of our social media platforms and contact information please click here or visit our website, www.aiff.jo.
Amman International Film Festival – Awal Film aims to foster a creative buzz amongst filmmakers and film lovers of all kinds, by offering high-quality films and opportunities to cinema professionals. Whether you are a budding or an experienced filmmaker, an actor or a critic, an industry insider or an enthusiastic filmgoer, Amman International Film Festival – Awal Film welcomes you.