The design features a striking composition, merging a black iris with a film reel, symbolizing the Amman International Film Festival's core themes. The skyline of Amman adorns the lower part of the poster, symbolizing the festival's connection to the city as a vibrant hub for emerging Arab filmmakers. The predominant color palette, with shades of purple, combines the serenity of blue and the dynamism of red, representing the festival's essence: power, magic, elegance, creativity, and ambition. This carefully crafted design encapsulates the Festival's mission and aspirations for a brighter future in the world of cinema.