Amman International Film Festival launches platform for web series
April 17, 2025
Amman, 28 April 2025 – The Amman International Film Festival – Awal Film is pleased to announce details of its upcoming sixth edition, running from the 2nd until the 10th of July in the Jordanian Capital.
This year’s theme is “A World Unscripted”. Commenting on it, the President of the Festival, Princess Rym Ali, said: “The theme celebrates films that break free from convention, in which characters transcend scripted lines and stories unfold in the chaos and beauty of lived experiences. This edition embraces the unpredictable and the deeply human in the midst of a volatile and rapidly changing world. Life doesn’t follow a script; and recent years have certainly been unscripted. So, in this edition, we pay tribute to storytellers who dare to explore and narrate moments that feel more lived than written.”
The official poster for this edition, conceived by HUE Innovation & Design, visually reflects the slogan, with a playful twist and a glimpse of hope.
This year, the Festival proudly welcomes Ireland as Country of Honour, focusing on Irish cinema with a specific section dedicated to it. In this regard, Nada Doumani, Director of the Festival, remarked: “Much like Arab cinema, which remains the focus of our Festival, Irish cinema uses film as a means to navigate identity and resilience and showcase the country’s path to peace. Within “A World Unscripted”, Irish and Arab narratives meet. In addition, Ireland’s honorable stance and unwavering solidarity with and support to Palestine and human rights resonate strongly in our region.”
The Irish Ambassador to Jordan, Marianne Bolger, expressed her appreciation for the choice of her country, adding: “I am exceptionally proud that Ireland has been selected as the Festival’s first Country of Honour, and I would like to express my heartfelt thanks to the President of the Festival and its organisers. Ireland has a long history in cinema and filmmaking, and we are delighted to work closely with the AIFF to bring a collection of Irish films to Jordan that will hopefully resonate with audiences. I believe each Irish film on display will speak, in its own way, to the theme of “A World Unscripted”, and I look forward to seeing how these movies are perceived by Jordanian viewers.”
The Festival is made possible with the support of long-standing partners, among which: Jordan Tourism Board, The Royal Film Commission – Jordan, Abdali Investment and Development, Zain Jordan, Royal Jordanian, Edgo, Ghiath & Nadia Sukhtian Foundation, Greater Amman Municipality, HUE, TAJ Cinemas.
For all information visit our website www.aiff.jo or email us at: info@aiff.jo or call us at +962792222011.
